The payment provider space is a complex and crowded field in the payments universe, particularly when it comes to supporting merchants. Independent Sales Organizations, Payment Facilitators, and Commerce Enablers all work to simplify payment acceptance for merchants, yet they each craft specific go-to-market strategies and differentiated value propositions. The diversity of these stakeholders underscores the diversity of merchants' payment acceptance requirements.

In this episode, we had the opportunity to talk with Jared Isaacman, Founder and CEO of the Integrated Payments Provider, Shift4. Over the past 24 years, Shift4 has evolved by addressing the unique requirements of merchant categories and sub-categories in the increasingly complex Point of Sale (POS) environment. Jared's insights on how he bootstrapped the company to an IPO, successfully integrated multiple acquisitions, and often takes a problem-solving approach that highlights a different ethos than his peers makes this conversation soar.