Described as "a breath of fresh air in the coaching industry", Allegra Stein is a self-styled coaching misfit.

With a background in wildlife biology and a career that included two years as a fishing conservationist in Bulgaria, Allegra's is a unique and captivating journey into coaching. Her coaching community, Misfit To Maverick, challenges what she calls "The Coaching Industrial Complex" and offers an alternative path to success that is built around authenticity and self-knowledge.

She draws on her background as an educator and ecologist to illuminate the idea of a coaching niche as a supportive, nourishing environment, and a habitat in which individuals can flourish. As she says: “Who you are is as much a part of your niche as who you want to help and how you do your work.”

In this episode, we talk about:

The tiny practices that make up the big picture of ‘create a paying client’.

How the language of coaching often holds us back.

Focusing on your strengths as a coach instead of getting bogged down in building a business.

Why there is no ideal combination of strengths to be an effective coach.

Plus Allegra tells us about the many different things she has done to grow her business - from writing, to running free workshops, to a ‘coach-and-dine’ event - and we speak frankly about the financial success of our coaching businesses.

For more information about Allegra, visit: www.allegrastein.com
Watch Allegra's message to new coaches here: https://www.youtube.com/watch?v=nFpOUFWhUAU

For information about Robbie’s wider work and writing, visit www.robbieswalecoaching.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community

Things and people we mentioned (that you might be interested in):

~6: Martha Beck https://marthabeck.com/

~6: Brooke Castillo and The Life Coach School https://thelifecoachschool.com/

~10: B-School https://marieforleobschool.com/

~10: Robbie’s podcast with Minor Arias https://www.thecoachsjourney.com/podcast/episode-3-minor-arias-living-by-design-glz56

~28: The Prosperous Coach by Steve Chandler and Rich Litvin https://richlitvin.com/the-prosperous-coach/

~28: Steve Chandler https://www.stevechandler.com/

~30: The CliftonStrengths Online Talent Assesment https://www.gallup.com/cliftonstrengths/en/252137/home.aspx

~35: Toku McCree's Coaching Dojo https://samuraicoachingdojo.com/

~45: Seth Godin https://seths.blog/

~45: Tad Hargrave https://marketingforhippies.com/

~53: John Morgan https://jpmorganjr.com/

~1.06: Kerri Twigg https://www.career-stories.com/about/

~1.06: YouMap https://www.myyoumap.com/

~1.14: Three Principles https://en.wikipedia.org/wiki/Three_Principles_(self-help)

~1.18: Kristin A. Sherry https://kristinsherry.info/about/

~1.26: The Niching Compass https://allegrastein.com/niching-compass

~1.40: Robert Kegan https://www.gse.harvard.edu/faculty/robert-kegan

~1.58: The Niching Compass Podcast https://allegrastein.com/podcast