Schools communicating clearly with families and community is challenging, and yet so important. Educational leaders and teachers know the opportunity of improving our communication skills, but they don’t always know how to do it. Patricia Weinzapfel (wine + zap + ful) is an expert having served as a former television reporter who spends the last decade working with the Evansville Vanderburgh School Cooperation in Indiana. Here, she talks with Jeff about pragmatic and digestible ways educators can up their game in terms of communicating with those we serve.