In this episode Michael Fanning talks to Meaghan McGlynn, Windermere's Social Media Manager. We cover these 7 areas.

1. Is social media important in the world of Real Estate agents? (The answer is yes!)

2. What are the most used platforms?

   1st  Facebook

   2nd Instagram, IGTV

   3rd Twitter and LinkedIn

   4th Snap Chat and TikTok.

3. What content should agents be posting? Original content that adds value. Curated content that adds value. Cover your 3 P's Passion Personality and Profession

4. Is there a cadence for each platform?  As often as you have quality content but try for 3 times a week on each channel where you have a presence.

5. Look closely at your reach and your engagements. Take online connections offline. Be authentic, and real.

6. When posting listing tell the story. This isn’t the MLS, use social to add more context and detail!

7. Platform for auto posting. Social HQ, Hootsuite, Buffer, and Later.

Useful links.

Social HQ

Hootsuite. 

Buffer

Later. 

Http://www.WindermerePlaybook.com

Windermere Facebook

Windermere Instagram 

Windermere Linkedin

Windermere Twitter

Windermere youtube

Canva

Examples of good use of social medial 

FB: @theportlandlife / @TerriBrunnerRE / @CentralCoastStephanie

IG: @taylorhinds / @behlerhomes / @trevor.n.cook

TW: @aibsenhomes / @tylerfreed / They can also follow our list: https://twitter.com/i/lists/223231713

TT: @kehau_is_my_realtor / @ekinzler

Email for Meaghan McGlynn  [email protected]