In this second part of our discussion with Muskies Canada Inc, the focus shifts to the organization itself.  The guys dive into how the organization is bolstering its brand and its initiatives.  Following this, a look at how current research projects are going, along with a breakdown of statistics associated with these projects, are discussed.  Topics include:

• MCI mission for 2025
• Building the MCI brand
• Fundraising through new corporate partnerships 
• Growing  membership base
• Spanish River and Simcoe updates 
• By the numbers:  MCI Research stats