Did you hear the news? Rover pet care actually partnered with Walmart. I’m going to tell you why there are four reasons why you as a professional dog walker and pet sitter should actually be happy in this as a pet sitting and dog walking business owner.
Biggest Takeaway You Don’t Want To Miss:
This will be great exposure for the pet sitting and dog walking industry.
First time clients will try a professional dog walker. so make sure your website and sign up process are on point.
We are a luxury service that isn't for everyone.
They aren't unique, you are. Get education, community support, and endorsement.
How to move past the fear of this.
Links:
News Article About The Partnership
Better Marketing with Bella
Jump Consulting Mastermind
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Transcript:
This is episode 222 of Bella in Your Business.
Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business.
So what do you say? Let's get ready and jump. Did you hear the news that Rover actually partnered with Walmart? I'm going to tell you what I think about this and four reasons why you should actually be happy about it in this quick live so that you can get your news for the day. My name is Bella Vasta with Jump Consulting. I want to remind you that if you're watching this live or on the replay, go ahead and hit the notifications wherever it is so you know when I go live every single time.
You know I don’t go live often unless I have something really helpful to say, and today is just that. So this news came out—Rover and Walmart partnered up. Yep, they partnered up. I could see a lot of feathers getting ruffled or tails not wagging so hard, so I wanted to come to you live and tell you four reasons why this is actually a good thing.
The very first big thing is exposure. When I first started my business, we were still fighting the world to let them know that professional pet sitting and dog walking actually existed and was an option. We started our education way back when, and even now, we’re still fighting that. There are still people who don’t realize they can get a professional dog walker or pet sitter. So go on with it, Walmart and Rover. Spend all the money on all the advertising, just like they did last year during that advertising blitz—millions of dollars on billboards, radio ads, commercials, everything.
All that does is help tell people about our industry, which is a good thing. It creates more awareness and exposure. So be happy about that. That’s number one. Number two—people are going to try it out, and then they’re not going to like it because people might not show up, or they’ll get tired of having only one person. And when that one person goes on vacation or is unavailable, they’ll have to start over and find someone else. They might not feel the cohesiveness they’d get from a professional company that’s trained.
Now, I’m not saying all Rover sitters are bad because they’re not. If Rover was around when I started my business in 2002,