The Road to Autonomy

Episode 226 | Autonomy Markets: Silicon Valley's Changing Autonomous Vehicle Landscape: Licensing, Experiences, Personally Owned AVs


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In this episode of Autonomy Markets, Grayson Brulte and Walter Piecyk discuss the latest developments in the autonomous vehicle industry, drawing insights from Grayson's recent trip to Silicon Valley.

There is an emerging shift towards developing autonomous driving stacks and licensing the technology to OEMs and mobility platform providers. Nuro is embracing this trend as they announced their new business models this week.

As the autonomous vehicle business models change, consumer exceptions are changing in parallel. There is an increasing focus on premium experiences in autonomy as both startups and global OEMs begin to develop plans for personally owned autonomous vehicles.

While the best laid plans often go awry, this time around OEMs are learning from the mistakes that they made when they jumped two feet into electrification with no real consumer strategy and no EV supply chain strategy.

With growing competition from Chinese autonomous vehicle companies, U.S. based autonomous vehicle companies are beginning to focus on costs. As they focus on costs, the debate around LiDAR and if it's needed to develop an SAE Level 4 autonomous vehicle continues to rage.

Wrapping up the episode, Grayson and Walt discuss the latest buzz surrounding the autonomous vehicle industry including potential pivots and partnerships in the industry.


Episode Chapters

0:00 Back from Silicon Valley

3:41 Nuro 

5:08 California's 33% Commercial Insurance Fee for Rideshare Rides 

9:17 Personally Owned Autonomous Vehicles 

16:34 Mobility Platforms 

21:42 Experiences

25:10 California Business Climate 

26:29 Safety 

30:59 Regulatory Environment 

36:09 Impact of a Potential Alphabet Breakup on Waymo 

38:56 The Latest Autonomous Vehicle Buzz


Recorded on September 12, 2024

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About The Road to Autonomy

The Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™.

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The Road to AutonomyBy Grayson Brulte

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