Biggest Takeaways You Don't Want to Miss:

Social media is the storefront of your business and doing it on your own can be tough. Finding the time, knowing the strategies, and planning it all out takes a lot of time. Many pet sitting and dog walking businesses make the mistake of delegating their social media management to someone [usually younger] on their team when they don't know the first thing about managing a social media presence. Others may look to marketing agencies for help, only just to be sold a fantasy and end left empty-handed. When they do promote your business, they may not be in line with your brand (i.e. colors, logo) and your business' beliefs. That's why it's crucial to have someone who knows the ins and outs of the business.

In this episode, we're diving into the importance of social media management & things to consider if you're going to:

Manage your own social media

Hire someone from your team

Hire an outside agency

I also explain the importance of how social media management can help or hurt your business. What most don't realize is that because you don't have a storefront, your social media IS your storefront and the way you show up online will either encourage people to hire you or repel them from doing so.

Show Highlights

Handling your own social media accounts [3:00]

 Start with one social media platform, Instagram [4:10]

 What is the point of your social media? [6:37]

 The mistake of hiring someone on your team to be a social media manager [9:24]

 Create SOP's for your brand guide [10:49]

 Your store front is your social media [14:57]

 3rd Option - Hiring an outside agency & ensuring strategies [15:32]

 What qualifies someone to be social media expert? [24:11]

Special Offers

10 steps to make your social media poppin'

You’ll receive a big workbook, 3-D Presentation with real life examples

The bonuses of how to be engaging with your own stuff and with other people's stuff to get them to talk to you online.

We will also give you a calendar with all of the pet holidays to have at your fingertips

A whole bunch of responses to use to engage with people on your social media

All this for $9.  Free to all Mastermind members

Links

To sign up for the workshop, visit www.jumpconsulting.net/workshop

Better Marketing with Bella waitlist

To sign up for Agorapule and get 2 months free www.jumpconsulting.net/ag

To email Bella if there is anything you’d specifically like to hear about, email her at [email protected]

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

Click this link –Bella In Your Business

Click on the ‘Subscribe’ button below the artwork

Go to the ‘Ratings and Reviews’ section

Click on ‘Write a Review’

Transcript:

This is episode 233 of Bella in Your Business.

Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business.

So what do you say? Let's get ready and jump. Welcome to Bella in Your Business. My name is Bella Vasta, and today we are going to continue on our series about social media and talk about something we’ve never talked about, which is awesome and exciting because, let’s face it, we are on our 232nd episode. Wow. I never dreamed that I would get to 232 episodes when I started recording this in my closet on the floor because it was the only place in my old house that had carpet. I didn’t even have a microphone, you guys—just speaking into my laptop.

If you haven’t heard the first couple of episodes, I really do encourage you to scroll back and listen to them for a couple of reasons. One,