Unlock the secret to attracting the right clients for your pet-sitting or dog-walking business with our exclusive guide to the 4 different types of avatars that work best in this industry! Say goodbye to generic marketing strategies and hello to tailored techniques that will help you connect with your ideal customers and grow your business. In this week’s podcast, we are talking about 4 different types of avatars that work for pet sitters and dog walkers.

Biggest Takeaways

Finding and Attracting the Right People to Hire (11:50)

Who are the 4 Different Avatars (24.00)

The Psychology Behind the Avatars and Ourselves (30.30)

Links

Join Jumping Scale, here

Google: Social Media Week Lima, here

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Transcript:

This is episode 246 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business.

So what do you say? Let's get ready and jump. Welcome to another episode of Bella in Your Business. My name is Bella Vasta, and today we are going to talk all about four types of hiring avatars that work for pet sitters and dog walkers. What is an avatar, you may wonder? I'm going to tell you all about that today. But first, I want you to know that we have a free resource for you. It is called Jumping Scale. If you go to joinjumpconsulting.net, you will be able to sign up for it. It’s a three-hour class—yes, it sounds long, but I really go on a deep dive with you to explain exactly how to do these avatars. It is three one-hour classes that go in increments, and you get to understand what an avatar is.

So what is an avatar? It is a personality, a profile, a persona, a character—however you want to talk about it, I’m going to call it an avatar today. They are types of people that you’re going to want to look for to hire in your business, and there are four of them. I’m going to break them down today. I’m going to explain a little of the psychology behind it and also why I know this. The top four are: the stay-at-home mom, a freelancer, a college student, and a Jill of all trades. Let’s get right into it. If this is your first time here, welcome. My name is Bella Vasta. I am the host of this podcast as well as the administrator and coach for the Jump Mastermind, which also helps sponsor this podcast. It allows me to do this weekly and pay my staff to do the show notes, production, and promotion for free to you.

These podcasts this year have basically become a bunch of trainings for you, and if you are one of those amazing, loyal listeners who are “bingeing on Bella,” I want to sincerely thank you for letting me be in your ears. It is a huge honor and one that I do not take lightly. I always try to bring you value each and every episode. Last week’s episode had an amazing amount of feedback—you guys really felt woken up by it. Some of you felt challenged by it, which was exactly my idea.

Now is the time—2021 is the time—to buckle up, buttercup, and get going because it’s time to jumpstart our businesses and get back up on that saddle. It might be a wild bucking ride; we might get thrown off a few times, but I’ve got your back and we’re going to do this together. One of the biggest things that’s happening with a lot of my clients is that while there might be other institutions out there helping you get your business back, we’re way beyond that. We did that six or nine months ago—we got our businesses back.