In this well-lit and impeccably styled conversation with photographer, drinks educator, and newly-minted author Jordan Hughes, some of the topics we discuss include:

• Jordan’s voyage into the world of spirits and cocktails, including the pours and flavors that first got him hooked on mixology and spirited guides who helped him along his journey.
• How he thinks about staging and lighting cocktail photos (which you can view on Instagram @highproofpreacher and @cocktailcamera), including one very important tip that will help you take your Instagram game to the next level.
• The concept and development process behind his new book, Twist, which is chock full of inspiration for anyone who might feel like they’re in a “rut” making the same old handful of cocktails.
• Along the way, we cover the struggles of producing and photographing 10 gin fizzes in a single evening, Jordan’s controversial views on vodka, what to drink with Michelle Obama at one of the world’s most legendary bars, and much, much more.

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