This week on The Luke Branquinho Show, Luke sits down with Barry Berg, General Manager of Cactus Ropes, for a more in-depth conversation following last week’s episode. Barry shares the craftsmanship, innovation, and grit behind one of the most trusted rope brands in rodeo.

With more than 34 years in business, Cactus Ropes has earned its reputation through consistency, hands-on craftsmanship, and a deep understanding of what ropers need at every level. The company ships over 1,000 ropes a day, maintaining the same attention to detail that helped build the brand from the ground up.

Barry walks through the stories behind iconic ropes like the Bad Boy, Magnet, Hypnotic, Amigo, Kool Cat, Thriller, and Swagger, how a devastating factory fire in 2004 reshaped the operation, and what it truly takes to develop what they call the “perfect rope.” He also reflects on a major turning point in 2009, when Trevor Brazile joined the Cactus Ropes team, a partnership that helped elevate the brand and solidify its place at the highest level of professional rodeo.

Blending history, innovation, and real-world experience, this episode offers an inside look at the work and mindset behind ropes trusted by champions and everyday ropers alike.

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