UI Breakfast: UI/UX Design and Product Strategy

Episode 254: Learning to Build with Bob Moesta


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What essential skills should innovators and entrepreneurs have? Our guest today is Bob Moesta, one of the co-architects of the Jobs to Be Done framework and author of Learning to Build. You’ll learn about the five learnable skills highlighted in his book, his perspective on compromise, why it’s important to understand the progress that people are trying to make, and more.

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Show Notes
  • Learning to Build – Bob’s latest book
  • Demand-side Sales 101
  • Dr. W Edwards Deming, Dr. Genichi Taguchi, Dr. Willie H. Moore, Dr. Clayton Christensen – Bob’s key mentors
  • Userlist – Jane’s SaaS
  • Slack, Basecamp, Intercom, QuickBooks – disruptor products
  • Tony Robbins, Gary Vaynerchuk – popular coaches
  • Choosing College
  • The Jobs-To-Be-Done Handbook
  • Follow Bob on Twitter and LinkedIn
  • The ReWired Group

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

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UI Breakfast: UI/UX Design and Product StrategyBy Jane Portman

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