On this episode of the Raving Patients Podcast, Len sits down with Tim Fitzpatrick to discuss how most business owners are battling information overload when it comes to marketing.

It's all so overwhelming. But, it doesn't have to be this way. By focusing on the fundamentals we can simplify marketing while making it more effective.

Takeaways from this episode include:

• How to identify your ideal clients.
• How to create clear, engaging messaging.
• How can I create a simple marketing plan?

Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years. The company grew an average of 60% a year before being acquired in 2005.

Since then, he's had failures and successes that have been valuable learning experiences. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. Most people overcomplicate marketing. It doesn't have to be that way.