UI Breakfast: UI/UX Design and Product Strategy

Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White

Listen Later

Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.

Show Notes
  • Intercom on Jobs-To-Be-Done (book)
  • Bob Moesta — original architect of JTBD framework
  • Ash Maurya on Jobs-to-be-Done and Running Lean
  • Getting Started with JTBD — Eric's learning guide with links and resources
  • Eric's website
  • Follow Eric on Twitter: @ericmwhite
    • Leave a Review

    Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

    ...more
    View all episodesView all episodes
    Download on the App Store
    UI Breakfast: UI/UX Design and Product StrategyBy Jane Portman
    • 4.4
    • 4.4
    • 4.4
    • 4.4
    • 4.4

    4.4

    134 ratings

    More shows like UI Breakfast: UI/UX Design and Product Strategy

    View all
    This American Life by This American Life

    This American Life

    90,958 Listeners

    99% Invisible by Roman Mars

    99% Invisible

    26,217 Listeners

    Design Matters with Debbie Millman by Design Matters Media

    Design Matters with Debbie Millman

    1,225 Listeners

    6 Minute English by BBC Radio

    6 Minute English

    1,766 Listeners

    Learning English Conversations by BBC Radio

    Learning English Conversations

    1,048 Listeners

    The a16z Show by Andreessen Horowitz

    The a16z Show

    1,092 Listeners

    潘吉Jenny告诉你|学英语聊美国|开言英语 · Podcast by OpenLanguage 英语

    潘吉Jenny告诉你|学英语聊美国|开言英语 · Podcast

    439 Listeners

    The Daily by The New York Times

    The Daily

    112,238 Listeners

    Creative Confidence Podcast by IDEO U

    Creative Confidence Podcast

    128 Listeners

    Y Combinator Startup Podcast by Y Combinator

    Y Combinator Startup Podcast

    225 Listeners

    Design Better by The Curiosity Department, sponsored by Wix Studio

    Design Better

    320 Listeners

    The Futur with Chris Do by The Futur

    The Futur with Chris Do

    857 Listeners

    Future of UX | Your Design, Tech and User Experience Podcast | AI Design by Patricia Reiners

    Future of UX | Your Design, Tech and User Experience Podcast | AI Design

    20 Listeners

    NN/G UX Podcast by Nielsen Norman Group

    NN/G UX Podcast

    106 Listeners

    Hard Fork by The New York Times

    Hard Fork

    5,511 Listeners