Your hope as a business owner is to stand out from the competition and entice clients to choose you to work with, right? But you need to do just that, stand out! When there is a plethora of pet sitting or dog walking businesses to choose from, what sets yours apart from the rest?

But do you know the right things you should be doing to stand out from the competition? Do you know what your website should look like and include? Or how about the type of relationships you should build that your competition probably isn't doing.

When you know the right things to do to stand out from the competition, business will grow and succeed. This week I fill you in on 7 ways to stand out from your pet competition, with a bonus tip!

Biggest Takeaways:

1:58 Beautiful Website

3:58 Show and Tell website

5:35 Anticipate questions

7:07 Do as you say and say what you mean

9:52 Genuinely figure out how to follow up

11:56 Be real on social media

13:17 Real face-to-face relationships with community leaders

13:56 Bonus! Veterinarian endorsements

16:45 Doors opening up soon...

Recommendations:

Planning ahead is the biggest strength when it comes to running a successful business. In Better Marketing With Bella, planning ahead has never been easier. With 6 months' worth of marketing content created for you, you get to focus on growing and scaling your business. Better Marketing With Bella stands out from the competition while keeping you on track with your marketing needs. Doors are opening soon for 2023!

Links:

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Transcript

This is episode 305 of Bella in Your Business.

Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business.

So what do you say? Let's get ready and jump!

Here we go. Welcome everybody to episode 305 of Bella in Your Business. Today we're going to talk about something where we really want to make sure that you stand out. It's not just a matter of being the first person who answers the phone when people call around looking for your service. It's not a question of whether your website worked. I want your customers to fall over themselves to sign up for you.

They should be the kind of customers who plan their vacations around you if you're a pet sitter, or who completely trust you to come at whatever time of day to walk their dog because you are the best and there’s no one else they’d ever want to trust with their baby.

Today, we're going to talk about seven ways that you can stand out from the competition. These are intangible feelings—things you can’t touch. These are emotions that we get to evoke in people that turn them into raving fans who tell others about us and who truly love our brand.

I want you to think about a company or a restaurant that you absolutely love—one where it doesn’t matter how much it costs or what they require of you; your answer is yes. You just love the way they do business so much that you get excited to give them money.

Wow, what a concept. Imagine if your clients were excited to give you money every week or month.

1. Have a Beautiful, Intentional Website

Your website needs to be beautiful—and that means hiring someone with a design eye. Templates are a good start, but you can always elevate beyond them. Most people are used to seeing a standard look and feel online, so when you change it up and give them something different, it grabs their attention.

There’s also something called user experience (UX). I once wrote a blog about why Rover is beating professional pet sitters—and it’s because of their user experience. You can get on Rover, much like Uber, book what you need, and be done in minutes.