On this week’s episode of Grease the Wheels, Uncle Jimmy wades into the foggy, brutal game that is internet reviews. In many ways reviews are one of the most important parts of your business, often taking massive precedence in the way that your company appears through search results. This allows customers to quickly form an opinion on your company, with huge potential upsides when you treat customers right. However, in the situation of many auto repair shops, the customer comes with preloaded anxiety about how long their car is going to be broken, and how much it is going to cost to fix. This makes for a delicate balance of realism and optimism, entirely decided by what the rest of your shop has going on at that particular moment. Managing customer expectations and setting them up for a better user experience is key, but in the end sometimes bad reviews cannot be avoided. Bottom line, this is an important part of your brand voice, and getting it right in a timely manner is key to continued success on the internet. 

Also Uncle Jimmy makes the perfect onomatopoeia for a flat tire.