January 12, 2023

Episode 322: Want to Achieve Success in the Pet Industry with Your Marketing And Hiring? Here’s How Becky Lea from Paws Around Motown Did it

33 minutes

Have you been struggling with creating an effective hiring system where you aren't ghosted and quality people show up to interviews? Or maybe you have been working hard to level up your social media to attract the right clients and employees? In this episode you will be inspired to listen to the story of Becky Lee, the owner of a dog walking and pet sitting business, Paws Around Motown.

She first got involved in the pet industry in early 2020 or 2021 and quickly made a name for herself by working hard and soaking up as much information as possible. In the summer of 2021, she traveled to Chicago for an intensive session with a better marketing professional to work on improving her hiring process and building a community on social media. During the session, they created a 10 step hiring process and worked on setting up timelines to help Becky find the best candidates for her business. After implementing the strategies she learned during the intensive, Becky was able to improve her hiring process and build a strong community on social media. As a result, her business has seen significant growth and success.

Biggest Takeaways:

3:50 Intensive in Chicago

7:06 How did it change your business

10:35 Best advice

13:10 Goals with hiring and marketing

17:04 Trial and error

21:16 How Better Marketing With Bella helped you

26:14 How the Mastermind helped your business

Recommendations:

This week as we showcase the inspiring success story of Becky Lea, a member of our Mastermind community. Through hard work and determination, Becky was able to overcome common struggles and find success in both hiring and marketing. Her journey exemplifies the power of taking a leap of faith and investing in oneself through joining a supportive community like our Mastermind group.

Links:

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Transcript:

Well, welcome everyone in the mastermind. This is completely on scheduled for you guys. It's been scheduled for Becky and I. And we are actually going to be recording a episode of the podcast, it's hopefully going to be around 20 minutes or so. But you know, Becky, and I can get going. And we thought that we would do it in here so that you actually got you understand what is possible as you're looking forward to 2023. And this isn't going to come out until the middle of January, I think it is. So just, you know, grab a cuppa or put your earbuds in while you're walking down, then there we go. Becky Lee, thank you so much for being on this episode of Bella in your business. I am so happy to have you here today. And I really wanted to just explain to our audience or what is actually possible, because you have been lovingly coined my sparkly unicorn who just like, I'm not even surprised anymore. Like I'm like, Of course you did. You know. And it's been so delightful to work with you and CO create with you that I just rather than me tell your story, I wanted you to tell your story. So first, thank you for being here. Thank you for having me. I'm so happy to be here. Yeah. And for our listeners who are just getting to meet you for the first time. First of all, guys, this is gonna be a huge treat for you. But why don't you just introduce yourself where you're from what your business is, and give them a little bit of a background and maybe even how they can stalk you on social,

sir. My name is Becky Lee, but it spelled like T Lea and I am a dog walking pet sitting dog training business in Oakland County, Michigan. We serve all of Oakland County, which is pretty large and we're kind of right outside of Detroit. A lot of people can kind of get it from there. And so on Instagram, I am at PAWS around Motown on Facebook, I am paws around Motown. That's the name of my company because Detroit Motown music that's me.

And that's gonna be really important because you guys are gonna want to go check out her socials after hearing what we're going to talk about today. So Becky,

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By Bella Vasta

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