In this candid episode of The Bookkeepers' Podcast, Jo Wood and Zoe Whitman reflect on their journey of recording 300 episodes and the evolution of their business and podcasting space. From recording in garages and spare rooms to stepping into a studio, they explore what it means to give yourself permission to grow, invest in yourself, and up-level without guilt. They also discuss the importance of visibility, personal development, and the often-unspoken struggles faced by women in business, particularly bookkeepers.

Jo and Zoe share personal stories, mindset shifts, and practical insights about overcoming imposter syndrome, measuring ROI on personal investments, and the significance of fun and authenticity in business. They also introduce a new direction for the podcast that includes more community involvement and storytelling.

What Listeners Will Learn

Why it’s important to give yourself permission to invest in your growth.

How mindset affects personal development and business visibility.

The real return on investment in personal and professional up-levelling.

How to navigate guilt when stepping outside of your comfort zone.

Why authenticity and fun are essential for long-term business success.

How Jo and Zoe plan to include the community in future podcast episodes.

Timestamps

0:00 – Introduction and studio setup

1:20 – Why up-levelling can feel uncomfortable

3:30 – Permission and worthiness as bookkeepers

5:00 – The hidden costs and returns of investing in yourself

6:40 – Evolving podcast dynamics and energy

8:00 – Personal growth and relationship development

9:00 – Gamifying business visibility (LinkedIn example)

10:00 – Comparison, imposter syndrome, and community perception

11:20 – Creating content that resonates with your audience

12:40 – The story behind recording their audiobook

14:30 – Supporting others through business transformation

15:30 – Inviting the community into the podcast

16:30 – Introducing the idea of bookkeeping agony aunts

17:30 – Sharing stories and opening up the conversation

18:20 – Final thoughts and how to get involved

If you’ve ever felt like you’re not “allowed” to take the next step in your business, this episode is your sign to give yourself permission. Reflect on where you can up-level without guilt and know that growth doesn’t need external validation.

📧 Got a story, question, or dilemma to share? Email us at [email protected] with “Podcast” in the subject line — we’d love to include your experiences in future episodes!

🎧 Subscribe to The Bookkeepers' Podcast, leave a review, and share the show with your fellow bookkeepers.

-----------------------------------------------

About us

We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective

-----------------------------------------------

About our Sponsor

This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper

-----------------------------------------------

Promotion

This video contains paid promotion.

-----------------------------------------------

Disclaimer

The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.