An insightful episode of The Bookkeepers’ Podcast, Jo Wood and Zoe Whitman break down the key findings from Xero’s 2025 Accounting and Bookkeeping Industry Report. With Jo’s experience as a member of the Xero Partner Advisory Council (XPAC), the duo take a deep dive into what the latest data reveals about the future of the industry — from growth and technology adoption to advisory services and evolving client needs.

Jo and Zoe explore the report’s benchmarks, offering their perspective on where bookkeepers and accountants are thriving and where there's room for improvement. They also reflect on how tech-driven practices are changing the landscape, why some firms are still behind on cloud adoption, and how small practices can turn these trends into opportunities for growth.

Xero State of the Industry Report: https://www.xero.com/uk/campaign/part...

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You Will Learn:

What the Xero 2025 Industry Report says about practice growth and profitability.

Why many firms still struggle with tech adoption and cloud migration.

How client expectations are shifting — and how to meet them.

The difference between bookkeeping and advisory services (with real examples).

What the report reveals about the future of MTD and the optimism (or not) around it.

How to use this data to complete your own SWOT analysis.

What opportunities exist right now for bookkeepers to increase revenue without adding new clients.

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About us

We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective

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About our Sponsor

This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6fig...

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Promotion

This video contains paid promotion.

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Disclaimer

The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.