Maria and Len Dinoia are the dynamic duo behind The Tennis Store of Franklin, where they celebrate both tennis and pickleball. Maria, with her expertise in apparel buying, and Len, with his business acumen, share how their store caters to the growing pickleball community while still honoring their tennis roots. They discuss the rising interest in pickleball gear, the unique perspectives of their customers, and how major tennis brands are now embracing pickleball. Join us as we explore how this family-owned store balances the demands of two passionate sports communities.