Over the past few years, Gravity Sketch has made its way into the workflows of everyone from individual artists to large corporations, including Ford and HP. This unique software allows designers to intuitively create and perfect their visions in a three-dimensional, virtual space.

Gravity Sketch Co-Founder and CEO Seyi Sosanya talks about how his team used influences from outside computing, such as dance, kitchen design, and London's underground system, to develop the software's accessible-but-minimalist interface. Seyi offers a fascinating insight into what it's like to run a startup company and how users are making use of Gravity Sketch—including lobster-influenced footwear.