The Bookkeepers' Podcast

Episode 335: How to Price Bookkeeping Services (And How to Re-price without Losing ALL YOUR CLIENTS)


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⬇️ Resources for Bookkeepers
linktr.ee/6fb
⬇️ Take part in the Summer Survey to find out what other bookkeepers are charging.
https://6fbsummer.scoreapp.com/p/summer2025
⬇️ Join The Bookkeepers' Collective
https://6figurebookkeeper.com
Jo Wood and Zoe Whitman dive into one of the most frequently asked questions in the bookkeeping community - how should you price your services? Drawing on insights from their summer pricing survey and real-world experiences, Jo and Zoe break down the pitfalls of hourly rates, the importance of value-based pricing, and how to confidently transition to fixed fee models.
They explore how efficiency, technology, and mindset impact profitability, and share how to build a pricing strategy aligned with your lifestyle, capacity, and goals. You’ll also learn about the gold standard service model and how to design packages that reflect the true value you provide as a bookkeeper and finance professional.
What Listeners Will Learn
Why hourly pricing can cap your income and reduce your profitability.
How to position your services based on outcomes and value.
What bookkeepers are actually charging based on current survey data.
How to design and price a “gold standard” monthly bookkeeping service.
The impact of tech and efficiency on hourly-based income.
How to reverse-engineer your pricing based on income goals.
Strategies for repricing clients without losing your business.
The importance of understanding your ideal client when pricing.
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About us
We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective
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About our Sponsor
This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper
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Promotion
This video contains paid promotion.
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Disclaimer
The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.
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