Franz Struwig is the cofounder of iKubu,   Franz started out as a lover of technology before going on to study Computer Engineering at the University of Pretoria. He is a lover of technology, business and people.     He started with advising, consultancy, building products for others. Looking for interesting solutions to problems was the bane of the company. A totally random cycling day happened to give birth to a whole idea of helping cyclers prevent accidents.     Over time they developed their product and started working on taking it to the next level of marketing it and releasing it. In this phase, they learnt a lot of lessons as they had to keep on trying new methods as the old ones were developing hiccups. They eventually succeeded in selling not just the product but also the company.   If you are looking to start a business and learn about the various roles one can assume in achieving success, Franz’s story is one you’ll find captivating.   In this episode you’ll learn:   How he went from playing with technology to working in tech and then building his own company Initially, we were all over the place. We were building products that were complete failures. What did Franz mean by this? How did they turn the situation around? Franz and his team tried to raise funding and according to him “it was a complete waste of time” Why did he think so? What were the challenges? And how can the story help your business? Why big companies have less capacity to execute than small companies. How to take your product to market. That crowdfunding is not a way of getting money. Why does Franz think it’s going to cost you a lot more money than you are going to make? How to market and brand your product yourself. How can you take advantage of influencer marketing to help your business growth? And more Selected links from the episode Selected book from this episode By Adam Makos