Flipping the Script: How Entrepreneurs Can Rewire Their Mental Soundtrack

Join host Justin Forman for an intimate conversation with bestselling author and entrepreneur Jon Acuff in his Nashville home office. Surrounded by international editions of his books and personal reminders of his journey, Jon shares hard-won wisdom about the mental battles every entrepreneur faces—and how to win them.

This episode dives deep into the soundtrack constantly playing in every entrepreneur's mind, exploring practical strategies to retire broken thought patterns and replace them with empowering ones. From his early days with "Stuff Christians Like" to building an 11-book writing career while scaling his business, Jon reveals the mindset shifts that separate successful entrepreneurs from those stuck in cycles of self-doubt.

Key Topics:

• Why entrepreneurs need new levels of fear at new levels of growth
• The "CEO of your actions, not outcomes" mindset that changes everything
• How to retire broken soundtracks and build empowering thought patterns
• The difference between burnout and boredom in entrepreneurial life
• Building sustainable rhythms when transitioning from solopreneur to team leader
• Creating practical tools for meaningful family conversations about entrepreneurship
• Why resilience is just giving yourself permission to start again

Notable Quotes:

"You should always have new levels of fear at new levels of growth. If you tell yourself, 'I've beaten fear forever,' guess what you feel like when you find new levels of fear? You feel like a failure." - Jon Acuff

"I'm the CEO of my actions, not the CEO of my outcomes." - Jon Acuff

"Great thoughts turn into great actions. Great actions turn into great results." - Jon Acuff