At the end of last year I published a book called How to Start When You're Stuck, and since then I have found myself seeing everything through the frame the book presents.

My book is about overcoming resistance, procrastination and fear through something I call 'The 12-Minute Method', and in this episode of The Coach's Journey Podcast I bring this idea into focus.

I go back to the very start of my journey as a writer, to when I would find myself paralysed with my finger hovering over the 'post' button.

You'll hear me describe five key principles for building your own 12-minute method and how maintaining a practice, forming habits, and committing to those things over time can lead to magical outcomes.

Having applied the 12-Minute Method while I created it, I can now advise people how to build a 12-minute practice for their coaching business, and that is covered here, along with a lot of what I've learned about the Prosperous Coach approach and the developed thinking I've done around that.

In this episode, I talk about:

How to combine the 12-minute method with the Prosperous Coach to grow your coaching business

What I would recommend if I had to choose a 12-minute practice for coaches who want to grow their business

How to nurture an authenticity practice that touches every aspect of your work

Some specific 12-minute practices that you might choose, including the one I recommend most of all

What represents real success, and how to identify it for yourself

I also talk about the impact that not starting something that you want to do can have on your life, and how that can be a vital driving factor in starting when you are stuck.

Ultimately, this episode is about exploring who we want to become, how we become what we practise, and how we are always practising something.

For information about my wider work and writing, visit www.robbieswale.com, and to buy his book, click here.

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community

Things and people we mentioned (that you might be interested in):

- Mastering your personal brand https://www.robbieswale.com/mastering-your-personal-brand

- Robert Holden https://www.robertholden.com/

- How to Start When You’re Stuck https://www.amazon.co.uk/Start-business-creative-project-Youre/dp/1915266009

- 100 Podcasts Challenge https://www.robbieswale.com/writing/2022/2/4/the-12-minute-method-100-podcasts-challenge

- Episode #6 with Joel Monk https://www.thecoachsjourney.com/podcast/episode-6-joel-monk-conversations-at-the-cutting-edge-of-coaching

- Marshall Ganz's three-stage storytelling technique https://dash.harvard.edu/bitstream/handle/1/30760283/Public-Narrative-Worksheet-Fall-2013-.pdf

- My piece, A Poem About Life https://www.linkedin.com/pulse/poem-life-robbie-swale/

- My piece on How Possibility and Optimism Can Change the World https://www.robbieswale.com/writing/2016/11/8/how-possibility-and-optimism-can-change-the-world

- 12-minute blog https://www.robbieswale.com/the-12-minute-blog/

- Coaching during coronavirus, with Katie Harvey https://www.thecoachsjourney.com/podcast/coaching-during-coronavirus-katie-harvey

- Being a generalist coach, with Katie Harvey https://www.thecoachsjourney.com/podcast/episode-1-katie-harvey-14000-hours-of-coaching-being-part-of-the-uk-coaching-vanguard-and-being-a-generalist-coach

- The story of publishing the 12-minute method https://www.robbieswale.com/the-12-minute-blog/2021/12/17/the-story-of-the-publishing-of-the-12-minute-method

- www.self-published.co.uk 

- My 12-minute article about responsibility and rights https://www.robbieswale.com/the-12-minute-blog/2021/12/4/how-our-rights-have-taken-meaning-from-our-lives-and-how-responsibility-can-bring-it-back

- Ewan Townhead's blog https://www.ewantownhead.com/blog/

- Alex Swallow’s article, ‘What I’ve learned from 100 articles on Linkedin’ https://www.linkedin.com/pulse/100-linkedin-articles-key-lessons-alex-swallow/

- Bounce by Matthew Syed https://www.matthewsyed.co.uk/resource/bounce-the-myth-of-talent-and-the-power-of-practice/

- Enabling Genius by Myles Downey http://mylesdowney.com/writing/

- My 12-minute ‘practice’ article, about Matthew Syed and Myles Downey https://www.linkedin.com/pulse/talent-myth-robbie-swale/

- Coaches Rising https://www.coachesrising.com/

- Alta Starr https://strozziinstitute.com/staff/alta-starr/

- The War of Art by Steven Pressfield https://stevenpressfield.com/books/the-war-of-art/

- My blog post on Jordan Peterson, the sacred masculine and the sacred feminine: https://www.robbieswale.com/the-12-minute-blog/2021/12/4/how-our-rights-have-taken-meaning-from-our-lives-and-how-responsibility-can-bring-it-back

- How I Became a Full Time Coach Less Than 2 Years After Starting My Training https://www.robbieswale.com/writing/2017/5/31/how-i-became-a-full-time-coach-less-than-two-years-after-starting-my-training

- The Prosperous Coach by Rich Litvin and Steve Chandler https://richlitvin.com/prosperous-coach-2-0/

- Episode #15 with Toku McCree https://www.thecoachsjourney.com/podcast/episode-15-toku-mccree-sales-with-honour-and-love-on-the-end-of-a-sword

- Episode #20 with Giovanna Capozza https://www.thecoachsjourney.com/podcast/episode-20-giovanna-capozza

- Carolyn Freyer Jones https://carolynfreyerjones.com/

- 12-Minute Method Facebook group https://www.facebook.com/groups/611939479993065

- The Tim Ferriss Show https://tim.blog/podcast/

- Seth Godin's 'big book' https://seths.blog/2017/03/the-last-copies-of-my-big-book/

- Seth Godin's article on The Bannister Method https://seths.blog/2018/03/the-bannister-method/

- David Reynolds' book https://www.amazon.com/Lead-Learn-Change-David-Reynolds/dp/1737919303

- Karena de Souza’s book https://www.amazon.com/Contours-Courageous-Parenting-Tilting-Decisions/dp/1777508614