Three years ago, Beauty and The Bit made an enormous splash in the arch-viz world with “Landmark,” an atmospheric, anamorphic short film that homaged auteurs such as Scott, Kubrick, and Villeneuve. From here, the Spanish creative studio has worked on imagery and animations for studios including Schmidt Hammer Lassen Architects, Bjarke Ingels Group, and Perkins & Will.

In this podcast, Beauty and The Bit’s CEO, Victor Bonafonte, joins Chris to tell the studio’s story, from his beginnings in architecture to finding artistic inspiration at THU festival. Victor also talks about how arch-viz has evolved into its own art form, how he learned the rules in order to break them, and how the future of CG ties in with his ambitions.