Don Beehler has worked with news media from local to international levels and has won numerous professional awards throughout his career. He also has co-authored or ghostwritten three books for clients and has a blog called The Art of Telling Your Story.

What you’ll learn about in this episode:

• The dramatic changes PR has seen over the years
• How agencies can use PR as a strategic tool to drive new business
• How to determine what stories to pitch
• Ways you can become discoverable so that reporters can find you
• The kind of news that is truly newsworthy for agencies
• Why you shouldn’t think about using PR with the expectation that people will write stories about your agency
• How agencies can get the right kind of attention
• Incorporating PR into your business plan
• How to correctly use PR in relation to speaking engagements
• How to use Google Alerts to capitalize on PR opportunity
• The steps to take right away to boost your PR

Ways to Contact Don Beehler:

• Email: [email protected]
• Website: www.donbeehler.com

  We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!