Show NotesIn this episode of Startups For The Rest Of Us, Mike interviews Mojca Mars, a Facebook Ads expert, about what things you need to do before you even begin running Facebook ads. Some of the topics discussed include lead magnets, custom audiences, email sequences and more.Items mentioned in this episode:

• MicroConf
• Super Spicy Media
• The Facebook Ads Academy
• Mojca Twitter

TranscriptMike: In this episode of Startups for the Rest of Us I’m gonna be talking about Mojca Mars about the foundational work you need to do before even getting started with Facebook Ads. This is Startups for the Rest of Us episode 387.Welcome to Startups for the Rest of Us–the podcast that helps developers, designers, and entrepreneurs be awesome at building, launching, and growing software products, whether you’ve built your first product or you’re just thinking about it. I’m Mike. Mojca: I’m Mojca.Mike: We’re here to share our experiences to help you avoid...

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