Running around last minute trying to put together a booth for a local event? Struggling to make it interesting and get people chatting about your business? Tune into this episode of Bella In Your Business for game-changing booth strategies for pet sitters and dog walkers!

Bella will guide you on transforming your event booth into an engaging and interactive experience that fosters meaningful relationships and boosts your brand recognition. Learn how to create an inviting booth, compile a list of must-attend events, and make use of clever promotional items that truly resonate with your audience.

Discover the importance of strategic scripting and effective local marketing—all without breaking the bank. Plus, grab Bella’s special free download packed with guerrilla marketing techniques to create a buzz around your business.

Walk away from your next event with a treasure trove of hot leads, invaluable business contacts, and eager new hires. Don’t miss out on turning simple booth setups into powerful, relationship-building opportunities.

Your next major breakthrough starts here!

Timestamps:

[0:00] Effective event marketing strategies for businesses

[9:04] Creating engaging booths for pet businesses at events

[13:30] Networking and booth design for pet sitting businesses

[17:00] Systematizing pet business operations for growth

Notable Quotes:

"These events are ways for you to really excite and delight people. It's a it's a chance for you to start building a relationship, if you're thinking about it as just however many people come up and talk to me and I tell them what we do, and if they want to use our services cool, or how many people I can give our business cards out to, and you're just keen on getting as many business cards out there, then you might as well stay at home, because what you're doing is you're advertising, and when you advertise, you are no better than every other person."

"I want you to think about your business as a corporation that you work for, and as such, we want to make sure that anyone else who steps into this position also knows what they're doing. So therefore, I want you to start learning or writing down or documenting your scripts."

Resources:

Mastermind

JazzHR

Blog: Get Dog Walking Customers Cheap: 11 Effective Strategies

 

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Transcript:

Welcome back to another episode of Bella in Your Business. My name is Bella Vasta, and today we're gonna talk all about having booths at events—but in a good way! I see so many business owners just going through the motions without giving much thought to the process. It's summer now, and fall is just around the corner. I really want you to knock it out of the park. These events are incredible opportunities to excite and delight people, and to start building relationships.

If you're thinking about event booths as simply talking to as many people as possible, handing out business cards, and hoping a few will use your services, you might as well stay home. What you're doing in that case is advertising without making a significant impact. People usually take whatever freebies you offer, toss them in their bags like it's Halloween, and most of it ends up in a junk drawer or the trash. This approach is not only ineffective but also a waste of resources—it lacks follow-up and relationship-building.

Today, I want to encourage you to think differently. What can you actively do to make a real impact? I'll share some effective strategies that some business owners are using. Additionally, I have a free download for you—my guerrilla marketing guide—which outlines a chalk marketing effort you can implement around your town to create buzz. Head over to the show notes to grab it.

The first thing you should do is compile a list of events in your community in a spreadsheet.