UI Breakfast: UI/UX Design and Product Strategy

Episode 4: Choosing the Right Audience

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Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes.

  • Jane's first book (flaky one-size-fits-all positioning): Mastering App Presentation
  • Double Your Freelancing Clients by Brennan Dunn (he recommended to make a free course targeted at clients)
  • Jane's free email course on managing designers (nailed the positioning this time): Coefficiency
  • Jane's famous productized consulting service — monthly creative direction for software companies: Correlation
  • Jane's training course for consultants: Client Onboard (a post-mortem screenshot)
  • Kai's book that he wrapped up, killing a list of 500 people: Getting Started with Fancy Hands
  • Authority by Nathan Barry (guides you through the actual writing process)
  • 30x500 Academy by Amy Hoy and Alex Hillman (teaches you to find the product-market fit)
  • Kai's new book: The Traffic Manual
  • Jane's new book: The UI Audit
    • ...more
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    UI Breakfast: UI/UX Design and Product StrategyBy Jane Portman
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