Opening or closing credits have become a key part of the cinematic or televisual experience. In just a few minutes, these mini masterpieces have to convey the essence of the film or TV show in terms of its vision, music, and characters, and they serve a legal requirement in listing its cast and crew.

Joining Chris this week is Karin Fong, who tells the story of how she became title designer for an array of productions including Spider-Man: No Way Home, Cowboy Bebop, Boardwalk Empire, and many more. She delves into how titles fit into the production of a film, how she makes artistic choices, and reveals how credits have become a powerful marketing tool in the age of the internet.