How many ways do you actively have clients coming into your business? Referrals? Your website? Is it google ads? Are they equal or does one lead more than the other?  Today, we are diving deep in this episode, on why you should have multiple pet business revenue streams and what they are so you can keep a great business financial health.

In the fast-paced world of pet services, relying on a single revenue source is a recipe for STRESS and INSTABILITY.

Discover actionable strategies for diversifying your income sources—from leveraging social media and email marketing to forming strategic community partnerships. You’ll learn practical steps to break free from the cycle of financial anxiety.

Let’s face it—you can’t afford to depend on just one source of income. Knowing how to create multiple pet business revenue streams will set you free from the constant worry and give you more control over your financial future.

Learn how to master your profit margins, enhance your online presence, and make strategic decisions aligning with your goals.

Whether you’re struggling with stagnant growth or feeling vulnerable relying on just one revenue stream, this episode is PACKED with insights to help you succeed.

Tune in now!

Timestamps:

[02:31] Diversifying Revenue Streams

[03:21] Google Ads and what you need in order for it to be effective

[06:15] Effectiveness of email marketing and  strategies for converting potential leads and increasing client engagement

[8:30] Significance of using social media effectively

[11:14] Using review sites like Yelp and Nextdoor and leveraging positive reviews for social media content

[11:57] Importance of building relationships with local pet stores, grooming shops, veterinarians, and other community partners for referrals

[16:10] Importance of blogging and using SEO to attract local clients.

[18:18] Retargeting and Facebook Ads

Notable Quotes:

"If you only are relying on one thing, or let alone nothing, to generate your leads, then you're not really setting yourself up for success."

"That's what happens, is that people go from your website, which is just a static thing, published, God knows when, and then they click over to your social media so that they can know like and trust you."

"And email is actually better performing, believe it or not, than social media. The reason is, is because most of the people that you have on your email list are people that you've already talked to."

"If you're diversified, you're never going to have that problem. One might go down for a little bit, but it's okay because you're spread out evenly."

Resources:

Better Marketing With Bella

Jump Start Your Pet Business Facebook Group

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Transcript:

Hello and welcome to another episode of Bella in your business. Ooh, was that. Hello. Annoying. It was definitely very different than I usually do it. But what is going on? Jumpers today, we're gonna have kind of an interesting topic. I was having a recent conversation and it kind of inspired this episode. Someone had a difficulty with their Google, my business, GMBN, and they were a part of the organization.

That's the way they do it. They spend a lot of money on Google Ads and that's how they get their, their leads, their customers. And it got me thinking because I know that, you know, that is very. Hmm. It's very different than most professional pet sitters do it. And it kind of got me thinking larger and bigger about the whole thing and how if you only are relying on one thing, or let alone nothing, to generate your leads, then you're not really setting yourself up for success. So I wanted to have a conversation with you about that today. Basically why you need to have multiple, I'm going to call them revenue streams, multiple ways, and I'm going to talk to you about a bunch of t...