Ever find yourself scratching your head, wondering why your marketing isn’t hitting the mark? Wish you had a blueprint to dodge the common marketing mistakes that are holding your pet business back?

In this week's episode, I'm unlocking the secrets to effective marketing as I dive into the top five marketing mistakes that I see pet businesses make. This episode is especially for anyone feeling overwhelmed by their current marketing efforts.

In this episode, you’ll discover:

The ONE major misconception: Thinking everyone is your client—learn why this could be draining your resources and focus.

Online Presence pitfalls: Why lacking a robust online presence can make or break your business.

Branding Blunders: The do’s and dont’s of consistent, effective branding.

Imagine finally understanding why your marketing efforts haven't been converting. Picture turning those weak spots into areas of strength that drive your business forward.

Think about it...What if you could spend less time guessing and more time executing tactics that actually work? How would it feel to have a crystal-clear understanding of your target audience? What difference would a consistent and compelling brand make to your bottom line?

Time Sensitive Invite:

There’s also an exciting revival happening in our Jump Start Your Pet Business community on Facebook, and I want YOU to be a part of it. I've been going live once or twice a week to teach and give valuable tips.

We are still entering people into our  FREE 20-minute 1:1 coaching session giveaway.

Simply join the group and tag me (Bella) in your post – I'd love to hear which episode inspired you the most!

Timestamps:

[02:09] Marketing Mistake #1

[07:12] Marketing Mistake #2

[14:25] Marketing Mistake #3

[16:25] Marketing Mistake #4

[21:35] Marketing Mistake #5

Notable Quotes:

"If everyone was your client, then that means that you're competing with rover, or you're competing with, like, these big national corporations that are just a logo and, like a website, right? You are a unique individual, servicing a very small area. If you really zoom out, look at the entire world, you know, you are the expert in your area."

"If your website is stale, if it's sterile, if your marketing on your website or your social media is literally something that I could copy and paste and put on someone else's therefore it's not personal, then you miss the mark."

"Are you measuring engagement? Are you measuring ultimate conversion rates? Are you measuring just page views on Google? Are you measuring click throughs in emails? What are you measuring?"

Resources:

Email Bella: bella @ jumpconsulting . net

Jump Start Your Pet Business Facebook group

FREE 20-min Consult with Bella

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Transcript:

Welcome to another episode of Bella in your business. My name is Bella Vasta. Today we're gonna talk. We're gonna talk about top five marketing mistakes that pet businesses make. And, guys, I know you've been loving these, like, really personal episodes, and trust me, I'm gonna stay personal. We're gonna keep it going because this is literally me talking to you and keep all of the questions coming. I love getting them. I love the DM's.

I live for them. Honestly, I always love finding out, like, you know, what your biggest takeaway was. So feel free to ask me anywhere. Instagram, Facebook, where else? I don't know. Everywhere, really. Or bellaumpconsulting.net. olivia was so excited and loved all of your comments. So thank you so much for her little, um, her little debut last week.

If you haven't listened to it, she dropped some positivity bombs that were pretty cute. I was very proud of her. Um, all right, so without ado, let's get started. Actually, no, there's one more thing I want to tell you about. Um,