Are you struggling to stand out in the competitive pet industry? Have you considered how maximizing social media can help you attract more clients, quality employees, and even valuable partnerships? If you've ever thought of social media as merely a client-attraction tool, it’s time to shift gears.

In this episode, I’m revealing why social media isn’t just about posting cute dog pics—it’s your GOLDMINE for attracting TOP-NOTCH employees and forging partnerships with local businesses! With statistics showing that 54% of small businesses don’t use social media effectively, you could be missing out on BIG opportunities for maximizing social media impact.

Many pet business owners operate under the misconception that social media is solely for marketing. This narrow view can hinder your potential growth.

Imagine a platform where you not only showcase your services, BUT also highlight your unique company culture and values. This is what creates an authentic connection with your audience, setting you apart from the competition.

Are you ready to kill THREE birds with ONE stone! I’ll walk you through the THREE essential social media goals every pet business should embrace. Plus, I'll share real-life success stories, including how Maggie from Salty Dogs Pet Care is leveraging community connections to DRIVE GROWTH.

It’s time to break free from one-dimensional thinking! Let’s make every post count.

Tune in to discover how to elevate your social media strategy and watch your business THRIVE.

Timestamps:

[01:16] The common, short-sighted approach to using social media in pet sitting/dog walking businesses

[05:22] Using social media to attract top-notch employees

[09:19] Benefits of showcasing employees on social media

[12:31] Leveraging social media partnerships with local businesses

[1 7:29] The importance of having a strategic plan for social media content

[20:36] How the 'Better Marketing With Bella' program can help you

[22:37] The value of building long-lasting relationships through social media

Notable Quotes:

"Relationships will last longer than a social media post."

"Social media isn't just for getting clients. It's also a powerful tool for attracting employees and forming partnerships with local businesses."

"Businesses that actively post about their company culture are 33% more likely to attract top tier client employees."

"If you just try to do it a one off, or you just try to be like, 'Oh, I'm gonna just start posting stuff or whatever, see what happens,' it's not gonna be as successful."

"If you decide to do this stuff, which you should, I just want you to sit down, sit down and think about it. Think about what kind of message you want to be putting out there for employees, for partners and, of course, for clients as well. And how are you going to tell those stories? Be really strategic about it."

Resources:

Better Marketing With Bella

FREE 20-Minute Consult with Bella

Erika @ Barketing Blog

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Transcript:

If you guys have been with me for a minute, you know that I am all about the easy button. I am all about working smarter, not harder. I am all about strategy so that we're not just throwing spaghetti up against the wall and seeing what sticks. So my most pet businesses that I see, they see social media as a one dimensional tool. And if you're doing that, you're making, like, the biggest mistake. It's. It's not just a tool to get clients. And so why not, like, you know that saying, hit a bird, two birds 1 st.

This is three birds, 1 st. If you think about it correctly, and nobody's teaching this, they're just teaching you how to get clients. And it boggles my mind. And sure enough, just like everything else I do, I'm sure in a year from now, it'll be more mainstream. But I really, really, really want to, like,