In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Doug Krohn, founder of Konk Sleep, a telehealth platform designed to streamline the diagnosis and treatment of obstructive sleep apnea. Dr. Krohn shares his journey from being a pediatrician to creating a solution that addresses the pain points of traditional sleep apnea diagnosis and treatment. The conversation covers the serious health risks associated with untreated sleep apnea, the innovative approach of Konk Sleep in reducing diagnosis time, and how concierge and direct primary care practices can collaborate with Konk to enhance patient care. Additionally, Dr. Krohn discusses the marketing strategies employed by Konk Sleep to reach potential patients effectively.

Chapters

00:00 Introduction to Concierge Medical Marketing and Dr. Doug Krohn

02:41 The Journey to Founding Conk Sleep

05:32 Understanding Obstructive Sleep Apnea

08:15 Traditional Diagnosis vs. Conk Sleep's Innovative Approach

11:16 The Patient Experience with Konk Sleep

14:01 Collaboration with Concierge and Direct Primary Care Practices

16:34 Marketing Strategies for Konk Sleep

19:42 Conclusion and Future Directions