Concierge Medical Marketing Podcast

This podcast episode features an interview with Cole Kirschner, CEO and founder of AgeRate, discussing their at-home blood test that measures biological age through epigenetic analysis. Designed for concierge and direct primary care practices, the test helps patients track and optimize their aging process by providing insights into chronic inflammation, metabolic, and immune health, beyond just their chronological age. Practices can use AgeRate to improve patient retention through follow-up testing, quantify the effectiveness of their longevity programs, differentiate their services, and generate income, with a convenient consignment model for clinics. The discussion also touches on AgeRate's marketing strategies, focusing on B2B outreach to medical practices and their plans for future report expansions, like analyzing marijuana usage impact.

00:00 Introduction to AgeRate and Guest Background

01:09 Cole shares his background and interest in health optimization

02:11 Overview of AgeRate's biological age testing service

03:01 How the blood test measures biological age and its significance

04:28 Results delivery process to practitioners and consumers

05:25 Recommendations and lifestyle changes based on test results

07:07 Chronic inflammation and long-term health insights

10:52 Marketing strategies: digital ads, trade shows, and outreach

22:02 Success stories and real-world outcomes

23:46 Future updates: marijuana and other health insights

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Tami Singh of Aspire Health Direct Primary Care in Plantation, Florida, about her journey from growing up in New York and South Florida to attending Ross University in Dominica and completing residency at USF. Dr. Singh shares how she moved from physician-owned group practice into DPC after a hospital takeover introduced quotas and administrative burdens that made it harder to practice medicine the way she wanted, prompting her to launch her own membership practice in 2017 with support from her family. She discusses building her patient panel, now full at about 430 patients due to her mix of traditional primary care and functional medicine, adding a partner to help meet demand, and using transparent pricing, in-office support, and AI-assisted EMR tools to improve care. The conversation also covers practical marketing strategies like social media, reviews, chamber involvement, and walking around as a branded “billboard,” along with broader reflections on why DPC and concierge medicine help physicians avoid burnout and give patients more attentive, personalized care.Chapters00:00:24 - Introduction and Welcome 00:01:31 - Dr. Tami Singh’s Background and Education 00:04:20 - First Job, Hospital Takeover, and Discovery of DPC 00:07:31 - Partner, Growth, and Practice Expansion 00:09:41 - Benefits of Membership Medicine and Better Patient Care 00:12:19 - Panel Size and Practice Capacity 00:15:36 - Labs, Imaging, Medications, and Staffing 00:17:02 - Pricing Model and Functional Medicine Visits 00:19:36 - AI, EMR, and the DPC Community 00:21:17 - Marketing Advice: Social Proof, Community, and Reviews 00:25:45 - Tracking Marketing Results and Patient Lifetime Value 00:27:33 - Business Growth, Exit Planning, and Steven’s Story 00:31:58 - Advice for Physicians Considering Membership Medicine 00:34:04 - Closing Remarks and Farewell

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Timothy Brownstone, CEO of Kymira, about the origins and science behind Kymira’s infrared-infused clothing, sleepwear, and bedding designed to support health, recovery, circulation, and sleep. Tim shares his background in science and sports, the university research that led him to develop the technology, and how he launched Kymira to bring the benefits to athletes, patients, and aging populations while navigating different regulatory claims across global markets. He explains how the products work at a biological level, cites peer-reviewed studies supporting benefits such as improved circulation, reduced soreness, faster wound healing, and better sleep, and discusses how medical practices can resell the products through in-office retail, affiliate links, or drop-shipping models. The conversation also covers Kymira’s marketing strategy, the importance of education and word of mouth, customer feedback and returns, and how the company is helping practitioners create an additional revenue stream while improving patient outcomes.00:00:00 - Introduction and Guest Welcome 00:01:43 - Tim Brownstone’s Backstory 00:02:33 - Education and Scientific Background 00:03:37 - Founding Kymira and the Third Path 00:06:58 - Kymira’s Medical and Athletic Impact 00:07:30 - Origin of the Kymira Name 00:08:47 - Clinical Benefits and Regulatory Differences 00:11:30 - How Kymira Technology Works 00:14:45 - Getting in Touch with Tim and Kymira 00:15:51 - How Medical Practitioners Can Resell Kymira 00:21:49 - Marketing Strategies for Kymira 00:28:51 - Kymira’s Affiliate Referral Program 00:30:47 - Return Policy and Product Guarantees 00:32:50 - Product Line Overview and Sleep Benefits 00:36:33 - Doubling Up with Sheets and Pajamas 00:38:06 - Future Distribution Ideas and Wrap-Up 00:39:24 - Helping Membership Medical Practices Grow 00:42:38 - Final Thoughts and Closing Remarks

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Timothy Brownstone, CEO of Kymira, about the origins and science behind Kymira’s infrared-infused clothing, sleepwear, and bedding designed to support health, recovery, circulation, and sleep. Tim shares his background in science and sports, the university research that led him to develop the technology, and how he launched Kymira to bring the benefits to athletes, patients, and aging populations while navigating different regulatory claims across global markets. He explains how the products work at a biological level, cites peer-reviewed studies supporting benefits such as improved circulation, reduced soreness, faster wound healing, and better sleep, and discusses how medical practices can resell the products through in-office retail, affiliate links, or drop-shipping models. The conversation also covers Kymira’s marketing strategy, the importance of education and word of mouth, customer feedback and returns, and how the company is helping practitioners create an additional revenue stream while improving patient outcomes.

00:00:00 - Introduction and Guest Welcome

00:01:43 - Tim Brownstone’s Backstory

00:02:33 - Education and Scientific Background

00:03:37 - Founding Kymira and the Third Path

00:06:58 - Kymira’s Medical and Athletic Impact

00:07:30 - Origin of the Kymira Name

00:08:47 - Clinical Benefits and Regulatory Differences

00:11:30 - How Kymira Technology Works

00:14:45 - Getting in Touch with Tim and Kymira

00:15:51 - How Medical Practitioners Can Resell Kymira

00:21:49 - Marketing Strategies for Kymira

00:28:51 - Kymira’s Affiliate Referral Program

00:30:47 - Return Policy and Product Guarantees

00:32:50 - Product Line Overview and Sleep Benefits

00:36:33 - Doubling Up with Sheets and Pajamas

00:38:06 - Future Distribution Ideas and Wrap-Up

00:39:24 - Helping Membership Medical Practices Grow

00:42:38 - Final Thoughts and Closing Remarks

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Adam Southam, founder of Food for Health, who discusses the concept of using food as medicine to improve health outcomes. Adam shares his personal journey of health transformation through dietary changes and how this inspired him to create the GoNo app, which helps users make informed food choices based on their individual health conditions. The conversation also covers the app's functionality, its benefits for medical practitioners, and the potential for improving patient engagement and health outcomes.

00:00 Introduction to Food as Medicine

02:29 Adam's Journey: From Problem Child to Entrepreneur

04:46 The Impact of Food on Health

07:09 The GoNo App: Personalized Nutrition Guidance

09:32 Understanding Efficacy and Clinical Evidence

12:29 Behavioral Insights in Food Choices

16:26 Collaboration with Concierge Doctors

19:46 Monetizing Health: Revenue for Practices

23:14 Patient Data and Privacy

26:27 Conclusion and Future Directions

Starting a concierge or direct primary care practice?Understanding medical malpractice insurance is critical — and many physicians get this wrong.In this episode of the Concierge Medical Marketing Podcast, Steven Schwarz interviews Jennifer Wiggins, CEO of Aegis Malpractice Solutions, to break down everything physicians need to know before choosing a malpractice policy.🚀 What You’ll Learn in This Episode✔ The difference between occurrence vs claims-made insurance✔ What tail insurance is (and why it can cost thousands)✔ How to avoid unexpected malpractice costs when leaving a job✔ Why concierge & DPC doctors often pay LOWER premiums✔ How to choose the right malpractice coverage for your practice✔ Common mistakes physicians make when buying insurance💡 Key Concepts Explained1️⃣ Occurrence vs Claims-Made InsuranceOccurrence Policy → Covers incidents when they happenClaims-Made Policy → Covers when a claim is filedEach has different pricing, risks, and long-term implications.2️⃣ Tail Insurance (Critical!)If you have a claims-made policy, you may need tail coverage when you leave a job or close your practice.💰 Typical cost:• ~1.5x to 2x your annual premiumThis is one of the biggest surprises for physicians.3️⃣ Discounts for Concierge & DPC DoctorsConcierge and DPC physicians often:✔ Spend more time with patients✔ Have better relationships✔ Face fewer lawsuitsBecause of this, many insurers now offer discounted malpractice rates.⏱ Chapters00:00 Introduction00:24 Meet Jennifer Wiggins (Aegis Malpractice Solutions)01:00 How Jennifer Got Started in Medical Malpractice04:05 Why She Started Her Own Brokerage06:05 Occurrence vs Claims-Made Explained09:30 What is Tail Insurance?11:20 Tail Coverage When Retiring13:30 Statute of Limitations & Risks16:15 Cost of Tail Insurance19:10 How the Quote Process Works21:40 Timeline to Get Coverage24:26 Discounts for Concierge Doctors26:18 Why Specialization Matters in Insurance Brokers26:58 How to Contact Jennifer

What would you do if your clinic was about to go bankrupt?

In this episode of the Concierge Medical Marketing Podcast, Steven Schwartz interviews Amanda Price, a nurse practitioner and owner of Faith Family Medical, who shares her powerful journey from financial struggle to building a thriving Direct Primary Care (DPC) practice.

Amanda opens up about:

• Nearly losing her clinic after 16 years in an insurance-based model
• The moment that changed everything
• How she transitioned to DPC in just a few months
• The marketing strategies that helped her grow fast
• Why patients are choosing DPC over traditional healthcare

If you're a healthcare provider, entrepreneur, or curious about Direct Primary Care, this episode is packed with real-world insights and inspiration.

🔗 Learn more about Amanda Price:

https://faithfamilymedical.com

🔗 Free Digital Marketing Guide:

https://conciergemd.marketing

🔗 Join Maddy AI Community:

https://cmmkg.com/JustAskMaddy

🔗 Book a Strategy Call:

https://cmmkg.com/schedule

⏱️ Timestamps:

00:00 Introduction

00:40 Amanda’s background & journey into medicine

04:55 Insurance model struggles

06:24 Near bankruptcy & turning point

09:55 Discovering Direct Primary Care (DPC)

13:58 Transitioning patients to DPC

16:20 Why DPC is better

18:30 Chronic Lyme discovery

21:43 Building a clinic team

22:58 Employer partnerships

27:02 Future of DPC

30:14 Advice for starting

34:42 DPC community

39:39 AI marketing tools

46:21 Final advice

#DPC #DirectPrimaryCare #HealthcareBusiness #MedicalMarketing #NursePractitioner

In this episode, Dr. Roger Moczygemba shares his journey from Navy family medicine to pioneering telemedicine and establishing a successful Direct Primary Care (DPC) practice in San Antonio. Discover insights on building a DPC practice, working with employer groups, marketing strategies, and the future of AI in healthcare.

Chapters

00:00 Introduction to Dr. Roger Moczygemba

01:57 Journey to Direct Primary Care

04:27 The DPC Model and Employer Focus

08:51 Navigating Insurance and DPC

12:26 Marketing Strategies for DPC Practices

16:09 Growth and Future of Direct Med Clinic

17:42 Advice for Aspiring DPC Practitioners

21:28 The Role of AI in Healthcare

26:46 Conclusion and Final Thoughts

Summary

In this episode of the Concierge Medical Marketing Podcast, host Stephen Schwartz interviews Dr. Grant Antoine from Viome, a company focused on precision health through RNA testing. Dr. Antoine discusses his background in integrative medicine and the innovative work Viome is doing to personalize health recommendations based on microbiome activity. The conversation covers the importance of early detection and prevention in health care, the role of RNA in understanding health risks, and how personalized nutrition can optimize health outcomes. Dr. Antoine emphasizes the need for targeted supplementation and the unique insights provided by Viome's Precision Health Pro test.

Chapters

00:00 Introduction to Viome and Dr. Grant Antoine

03:43 Understanding Precision Health Pro

08:45 The Importance of RNA in Health

14:20 Personalized Nutrition and Supplementation

In this episode, Steven Schwartz interviews Alina Trigubenko, CEO of Profi, about how their platform streamlines program delivery, patient engagement, and operational efficiency for concierge and direct primary care practices. They discuss the platform's features, integrations, HIPAA compliance, and future AI enhancements, providing valuable insights for healthcare providers looking to optimize their practice management.

00:00 Introduction to Profi and Its Mission

02:41 Understanding Program Delivery and Patient Engagement

05:16 Streamlining Administrative Tasks for Practitioners

07:57 Enhancing Patient Experience and Engagement

10:34 Integration and Compliance in Healthcare

13:29 Future Developments and AI Integration in Profi

16:12 Conclusion and Resources for Practitioners