Ryan Ross, an expert on creating engaging webinars, shares five tips for creating an effective and engaging webinar. The tips include picking a good topic, getting speakers, using a platform you know, over-promoting the webinar, and giving the audience something to engage with. Ross also provides operational tips such as holding the webinar on specific days and times, doing a technical rehearsal, and using your own deck for presentations. He emphasizes the importance of engaging the audience through polls, PDF handouts, and links to LinkedIn.