In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Jad Shalhoub, founder of CareFlo. They discuss Jad's journey from industrial engineering to healthcare consulting, the importance of data in managing concierge medical practices, and the role of feasibility studies in starting a new practice. Jad emphasizes the significance of patient analytics and report cards in demonstrating the value of services to patients. The conversation concludes with insights on the challenges and rewards of starting a medical practice.Chapters00:00 Introduction to CareFlo and Jad's Background03:05 Starting a Concierge Medical Practice06:26 The Importance of Data in Healthcare09:25 Integrating EMR with Analytics12:01 Final Thoughts on Starting a Practice16:06 Introduction to Concierge Medical Marketing16:07 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews John Hsieh, who shares his unique journey in the concierge medicine field. John discusses his background, his father's successful concierge practice, and his aspirations to purchase an established practice. The conversation delves into key metrics for evaluating medical practices, the importance of understanding patient demographics, and the challenges facing direct primary care and concierge practices today. John also emphasizes the significance of marketing strategies and building an online presence to attract potential patients and business owners. The episode concludes with advice for aspiring entrepreneurs looking to enter the concierge medicine space.

Chapters

00:00 Introduction to Concierge Medicine and John Hsieh's Journey

05:58 The Entrepreneurial Path: From Engineering to Medicine

17:17 Evaluating Practices for Acquisition: Key Metrics and Considerations

26:40 Challenges in Direct Primary Care and Concierge Medicine

38:06 Advice for Aspiring Entrepreneurs in Concierge Medicine

42:42 Introduction to Concierge Medical Marketing

42:42 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Jonathan Dunn, CEO of Cerbo, a software platform designed for concierge and direct pay medical practices. Jonathan shares his journey from an oil and gas engineer to leading Cerbo, emphasizing the importance of flexibility and customization in healthcare software. The conversation covers Cerbo's unique offerings, pricing model, and the target audience, highlighting the growing trend of direct pay practices in the healthcare industry. Jonathan also shares success stories and encourages providers to pursue innovative healthcare solutions.

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Carl White of MarketVisory Group about the critical importance of HIPAA compliance in medical marketing. They discuss the common blind spots that healthcare providers have regarding HIPAA, the necessity of Business Associate Agreements (BAAs), and the implications of using marketing tools that may not be HIPAA compliant. Carl shares insights on how to navigate these challenges, the importance of proactive measures, and resources available for healthcare providers to ensure compliance. The conversation emphasizes the need for awareness and action to protect patient privacy and avoid legal issues.

Chapters

00:00 Introduction to Concierge Medical Marketing

03:33 Understanding HIPAA Compliance in Marketing

12:36 Key Principles of HIPAA Compliance

17:07 Marketing Strategies and HIPAA Overlap

21:26 Proactive Measures for HIPAA Compliance

29:47 Final Thoughts and Resources

33:40 Introduction to Concierge Medical Marketing

33:41 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Tatiana Havryliuk, an emergency physician and founder of Hello Sono. They discuss the transformative role of point of care ultrasound (POCUS) in enhancing patient care, the evolution of ultrasound technology, and the benefits of concierge medicine and direct primary care (DPC). Dr. Havryliuk shares her journey, innovative uses of ultrasound, and real-life stories from her medical practice, emphasizing the importance of building relationships in healthcare and the future of patient-centered care.

Chapters

00:00 Introduction to Dr. Tatiana Havryliuk and Hello Sono

06:13 Innovative Uses of Ultrasound Beyond the ER

12:18 Enhancing Patient Experience with Technology

17:59 The Future of Healthcare: DPC and Concierge Medicine

23:39 Conclusion and Contact Information

29:40 Introduction to Concierge Medical Marketing

29:41 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Dr. Harsha Moole, an internal medicine physician and venture capitalist. They discuss Dr. Moole's journey from practicing medicine to investing in healthcare technologies, particularly focusing on the growth of concierge medicine and direct primary care. Dr. Moole shares insights about his platform, FindMyDirectDoctor.com, which connects patients with concierge and DPC physicians, addressing common pain points in the industry. The conversation also touches on the importance of online presence for physicians, balancing work and family life, and the future of concierge medicine.

Chapters

00:00 Introduction to Concierge Medicine and Dr. Harsha Moole

03:06 The Journey of Dr. Harsha Moole: From Physician to Venture Capitalist

05:52 Exploring FindMyDirectDoctor.com: Features and Benefits

09:10 Understanding Patient Acquisition and Lead Generation

12:11 The Importance of Online Presence for Physicians

15:04 Balancing Work and Family Life as a Physician

17:54 Final Thoughts and Future of Concierge Medicine

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Dr. Nikolaos Mellios, co-founder and chief scientific officer of Circular Genomics. They discuss the innovative blood test MindLight, which predicts patient response to SSRI antidepressants, aiming to improve treatment outcomes in mental health. Dr. Mellios shares insights on the accuracy and clinical utility of MindLight compared to existing pharmacogenomic tests, emphasizing the importance of precision medicine in psychiatry. The conversation also highlights the growing awareness of mental health issues and the need for effective treatment options.

Chapters

00:00 Introduction to Circular Genomics and MindLight

06:07 Comparing MindLight with Existing Solutions

11:45 Clinical Studies and Future Directions

19:06 Introduction to Concierge Medical Marketing

19:06 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Ron Sonnenberg from IMA ART, discussing the unique niche of fertility services in Beverly Hills. They explore the transition from Hong Kong to the U.S., the evolution of IVF services tailored for high net worth individuals, and effective marketing strategies to attract affluent clients. Ron shares insights into the complexities of the IVF journey and the personalized, concierge-level service his company provides to clients seeking to grow their families.

Chapters

00:00 Introduction to Concierge Medical Marketing Podcast

02:48 Niche Focus on Luxury Fertility Services

05:32 Transition from Hong Kong to Beverly Hills

10:35 The IVF and Surrogacy Business Model

15:50 Personalized Concierge Services for Clients

20:51 Targeted Marketing Strategies for High Net Worth Individuals

23:43 Future Growth Plans and Expansion Considerations

26:47 Introduction to Concierge Medical Marketing

26:48 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Jay Kimmel of Upswing Health about innovative approaches to orthopedic care. They discuss the importance of triage in managing orthopedic injuries, the role of telehealth in reducing unnecessary ER visits, and the development of an AI symptom assessment tool. Kimmel shares insights on virtual athletic training and the collaborative care model with primary care physicians, emphasizing the need for efficient and accessible healthcare solutions.

Chapters

00:00 Introduction to Upswing Health

02:58 The Importance of Primary Care in Orthopedics

06:54 Triage and Efficient Care in Orthopedics

11:20 AI in Symptom Assessment

15:06 Virtual Athletic Training and Rehabilitation

18:23 Collaborating with Primary Care Physicians

21:02 Introduction to Concierge Medical Marketing

21:02 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Enpo Tu, COO of My Financial Coach, about the unique financial challenges faced by medical professionals, particularly those in concierge medicine. They discuss the importance of understanding financial contracts, the role of CPAs, and the need for personalized financial advice tailored to the specific needs of high-income medical professionals. Enpo shares insights on tax strategies, the significance of planning for retirement, and how to navigate the complexities of financial planning in the medical field.

Chapters

00:00 Introduction to Concierge Medical Marketing Podcast

03:07 Understanding Financial Needs of Medical Professionals

10:41 Navigating Financial Contracts and Benefits

15:44 The Role of CPAs in Financial Planning

20:25 Tax Strategies for High-Income Medical Professionals

26:06 The Importance of Personalized Financial Advice

31:36 Introduction to Concierge Medical Marketing

33:01 Engagement and Value Addition in Medical Practices

33:10 Introduction to Concierge Medical Marketing

33:10 Strategies for Growing Your Practice