Are you uncertain about whether you’re charging the right price for your pet services? Do you ever feel like you might be undervaluing your hard work and leaving money on the table? If the thought of pricing your pet services makes you anxious or if you find yourself second-guessing your current rates, you’re in good company!

In this episode, I’m addressing two questions from fellow pet business owners who reached out to me for guidance. One asked, “How do I know if I’m charging enough?” and the other shared their concern about “how to position my services without scaring off clients.”

I dive deep into how to price your pet services with confidence, ensuring you're not only covering your costs but also maximizing your profitability. It’s common for pet care professionals to feel hesitant about raising their rates, worried about scaring off clients or not being competitive.

But here’s the truth: if you don’t price your pet services correctly, you risk burnout, financial stress, and ultimately, your business’s growth.

Have you ever thought about the REAL value of your expertise, time, and care?

Whether you're just starting out or have been in the industry for years, this episode will help you shift your mindset from “what will my clients pay?” to “what is my service truly worth?" I’ll share key strategies and insights into how you can confidently set your prices based on the value you deliver—not just what the market dictates.

Tune in to discover the simple yet powerful pricing strategies that will not only boost your bottom line but also help you attract the right clients who respect the value of what you offer. Let’s turn your pricing fears into a profit-making formula!

Timestamps:

[01:08] Benefits of the Better Marketing With Bella program

[05:00] Client Question about raising prices for pet sitting services

[09:41] How to focus on your profit margin and consider a one-price full service model rather than tracking time

[14:03] Client Conversation around building a website and hiring employees, while struggling to find the time

[20:00] Importance of building a website as the foundation before adding other systems and hiring

Notable Quotes:

"Not only is the marketing strategy that we employ with you on the 1:1 calls and the group calls helping you get new clients, but it's also helping you attract the right kind of employees."

"What takes a long time with social media is when you don't know what you're doing. What takes a long time with social media is when you do not have a strategy."

"And if you're scared about it, first of all, it's okay to be scared. What matters is what you do with fear, okay? And fear comes from not knowing. It comes from thinking there's a boogeyman in the closet. Until you put the lights on, you realize it's a coat hanger, okay? So you need to get the education wherever you want to get it."

"If you have a crappy website, then you're the first part. If you have a great website, you're the second part. And guess what? People believe what they see online. Or if you don't have a website, what they don't see. Your website is a big part of your branding. It is the beginning stages of people cyber stalking you."

"But we have to realize that we can now charge more than what we're really comfortable charging because there's only one of us."

Resources:

Better Marketing With Bella

FREE 20-Minute Consult with Bella

Erika @ Barketing Blog

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Transcript:

Welcome, everybody, to an all new episode of Bella in your business. My name is Bella Vasta. Today we're gonna go off script again. So buckle up. We're gonna have a lot of fun. I have two different clients that are, they have some questions and I always tell you guys to submit questions and thus you have. And we're gonna have some fun today. But before we do,