On this Facebook Live series converted into a podcast, Len sits down with Aaron Boone to discuss leveraging online reviews in your direct mail marketing.

Takeaways from this episode include:

1. Design aspects, homes to target etc. 2. Why reviews are vital to your marketing (even offline with direct mail). 3. How to leverage your reviews in a postcard design. 4. Backend audit technology of syncing up real new patient results. Aaron has one of the most diverse and unique backgrounds around! He grew up milking goats on his family's goat farm, played major college football and then pro football for 9-years, organizes humanitarian projects around the world, and for the last 9+ years has pioneered analytics-based dental direct mail. Aaron is recognized as a dental direct mail marketing expert! He has tracked and analyzed millions of mailed dental postcards and added tens of thousands of patients to dental practices across the country through direct mail! Recognizing trends and studying results, he knows the absolute best methods and processes to get predictable success with your mailings.