Winnie Chong has spent 17 years bridging creativity and commerce in design, advertising, and interactive media across the APAC region. She’s worked with some of the biggest names, from VMLY&R, a global digital ad agency, to SPH, where she played a key role in transforming Singapore’s largest media company from traditional publishing to the digital economy. Today, she leads User Experience at Bank of New York and is based in Singapore. Winnie’s passion is understanding what people truly want, whether it’s clients, customers or users, and making sure the experiences she designs are not only functional but also loved. She believes great design starts with listening—even when it means unlearning what you thought you knew. It’s about sparking curiosity, igniting imagination, and bringing a little wonder into people’s lives.

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