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Are you building your business while quietly wondering if something’s wrong with you? Bella Vasta unpacks a truth many dog walking business owners need to hear: You’re not broken—just underclaimed. This conversation is about more than motivation. It’s about empowerment for dog walking business owners who are ready to lead with authenticity.

Bella shares how she broke free from the toxic belief systems that kept her stuck in burnout, silence, and self-doubt—and how you can too. She unpacks the three most common lies pet industry entrepreneurs tell themselves, and replaces them with truth bombs that hit straight to the soul.

If you’ve ever said, “I’ll do it when I’m more ready,” “I can’t show up until I have it all figured out,” or “If I shine too bright, I’ll lose people”, Bella calls B.S. on all of it. She doesn’t just cheer you on—she gives you the mindset tools and mirror you need to take your next bold step.

In this Episode, You'll Discover...

Why you might be operating at only 60% of your potential

3 massive lies keeping pet biz owners playing small

What real empowerment for dog walking business owners looks like (spoiler: it’s not perfection)

How to lead with your full self—messy, loud, intuitive, and powerful

The exact mindset shift to stop outsourcing your worth

How to start showing up now (yes, before you feel “ready”)

Timestamps:

00:00 – Why Bella’s stepping away from strategy talk and straight into truth.

00:46 – Recognizing the whispers that say "there's more"—and what to do about them.

03:08 – The truth that sparked this entire episode on empowerment for dog walking business owners.

06:00 – The behind-the-scenes crack that changed everything.

8:00 – The 3 big lies entrepreneurs believe about power and success13:00 – What happens when you fully step into your power

Notable Quotes:

“You are not behind. You’re just underclaimed.”

“Real power isn’t polished. It’s raw.”

“Your power doesn’t push people away—it calls the right ones closer.”

“You don’t get to live a powerful life by default. You have to choose it.”

“If you’re waiting to be more ready—stop. Readiness is a decision, not a checklist.”

Resources & Links

Bella’s AI Bot Class: How to Create Your Own GPTs

Email Bella: bella @jumpconsulting.net

Connect on IG: @bellavasta

Book a complimentary 20-min strategy call. 

Join the Mastermind

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Transcript

Bella Vasta:Welcome to another episode of Bella In Your Business. My name is Bella Vasta, and today I'm going to take a little bit of a break from going full-fledged on AI. This is going to be more of a heart episode. You guys tend to love it when I do these, so we're going to kind of move into that today.

We're going to go deeper than just pet sitting strategies, deeper than the hiring systems. This is all part of the empowerment for dog walking business owners.

I've got something on my heart that needs to be said. I've been talking to a lot of you, and the real thing is, most of you are operating at about 60% of your power. And I think you even know it, but you're not sure what to do about it.

You feel that whisper—that nagging voice—that says, There’s more. There has to be more to everything I’m building, to life, to what I’m doing. But you shush it.

Maybe it's business or maybe it's kids. It might be expectations from other people. Maybe it's all the bills. Buckle up, Buttercup, because in the next 20 minutes, we’re going to stop pretending.

We’re going to claim our power, and I’m going to show you exactly how. I’m not just going to talk about it. Because if I only motivate you or get you excited,