The Secret to Delivering Custom Pet Marketing with AI (and How You Can Too)

Are you watching competitors soar while you're stuck with outdated pet marketing tactics? In this episode, I pull back the curtain on how AI is not just some flashy tool. It’s a total game-changer for how we market pet businesses.

I’m sharing the full story of why I shut down my long-standing program and rebuilt it from the ground up to deliver truly custom, AI-powered marketing. You’ll hear how I worked one-on-one with clients to create region-specific, personality-infused campaigns that felt like they were made by hand. Because, honestly, they kind of were (with AI as my right-hand!).

If you’ve ever felt overwhelmed by tech or unsure how to even start using AI in your business, I promise you this: it’s easier and more essential than you think.

In this Episode, You’ll Discover...

Why AI Isn’t Coming for Your Job but Someone Using AI Might Be

The Big Shift: From Mass Marketing to Custom AI-Driven Strategies

Real Examples: How AI Created Region-Specific, Avatar-Driven Campaigns

Why SOPs, Checklists & Documentation Are the Foundation of AI Success

The Tools You Need to Start Using AI Effectively in Your Pet Business Today

Timestamps:

00:00 – Why I shut down my old program and started over with AI06:30 – The real problem with pet businesses avoiding AI10:45 – Custom pet marketing ideas you can steal today15:30 – How I use AI to deliver hyper-local, avatar-driven content24:00 – The mindset shift you need to lead your market with AI

Notable Quotes:

“AI is not coming for your job, but people using AI are.”

“Custom marketing isn’t a luxury anymore. It’s what your pet biz needs to compete.”

“If you’re still using stock photos, you’re doing it wrong.”

“AI is the best hire you’ll ever make.”

Links & Resources:

Try Bella’s custom pet sitting GPT.

Learn how to build your own AI assistant.

Connect on IG: @bellavasta

Book a complimentary 20-min strategy call.

Join Bella’s Mastermind

Did You Love This Episode?

Share it on Instagram and tag @BellaVasta with your biggest takeaway using #BellaInYourBusiness. Let me know what blew your mind or what’s still holding you back.

Transcript

Welcome to another episode of Bella in Your Business. My name is Bella Vasta, and today I want to show you what’s possible. This episode isn’t a “5 tips” kind of teaching session. It’s meant to expand your mind and help you realize, “Oh my gosh, this is doable—and not just for Bella, but for me too.” Everything I’m going to talk about has been incorporated into my business and into many of my clients’ businesses. Today is about planting a seed. I won’t go into every “how-to,” but I’ll explain what’s possible and how it came to be.

For some quick context, I ran my own pet sitting company from 2002 to 2016. When I sold it, I was heartbroken that I couldn’t do the marketing for it anymore. So, as I always do, I innovated. At that time, no one was doing marketing specifically for pet businesses. That’s how Better Marketing with Bella started. I wanted to help as many people as I could, but I was just one person. So we started small with 5 or 6 people, and over the years the program grew to over 40 clients.

Back then, video content wasn’t a priority—reels didn’t even exist. Carousels weren’t a thing. But as trends evolved, so did we. We created marketing content using client photos, fonts, colors, and logos. It wasn’t fully custom, but we made it feel personal. The goal was always to meet clients halfway. I couldn’t be you. I couldn’t post your exact beachside summer photos if you lived in the mountains. But I always longed to create custom marketing—unique content based on someone’s real needs, real brand, and real goals.

Eventually, I ended the old program. Our last delivery was May 15, 2025. The first delivery of the new program was just two days ago. That’s where this story really begins.