On this Facebook Live series converted into a podcast, Len sits down with David Wank to discuss improving your marketing ROI by understanding your ideal patient profile and Google Analytics Data.

Takeaways from this episode include:

1. Why it's critical to identify who your ideal NP is before you spend marketing dollars.

2. Evaluate your website to diagnose whether or not you have a traffic problem or a messaging problem.

3. Google Analytics data will help you identify where your best potential new patients come from, and will help you understand what marketing campaigns are working and which aren't.

4. You must own your own Google Analytics account.

Dr. David A. Wank is a practicing general dentist and an authority on website development, SEO, and marketing analytics. He earned a B.A. in English Literature from Tufts University and received his DMD from Harvard School of Dental Medicine in 2003. He is the president of Short Hills Design, LLC, a web development and Internet Marketing firm for dentists and physicians, based in Maplewood, NJ. Dr. Wank has lectured across the country, is on the Editorial Advisory Board for Dentaltown magazine, and develops web design CE courses for Dentaltown.com. He produces and presents Webinar Wednesday, a popular webinar series about Internet Marketing for small business professionals, and is the author of Internet Marketing for Healthcare Providers, a free, 100+ page non-technical book for healthcare providers and team members that explains the website development process and Internet Marketing in detail. He is the founder of ContentDentist.com, a website where dentists can purchase professional website content, and he maintains a popular Facebook group for healthcare professionals and team members, as well as an Internet Marketing blog.