In this episode Paul & James interview Burc Tanir, CEO & Founder of Prisync, about how they're helping ecommerce businesses to manage product pricing more effectively.

Pricing strategy is fundamental to any ecommerce business and having the right tools in place to enable price management is a competitive necessity. Reacting to market changes for some brands can be the difference between success and failure, especially when selling a commodity product, for example an ecommerce store that’s a reseller of 3rd party brands such as electrical goods.

Managing price with a flat price file structure is time consuming and manually intensive. That’s why lots of organisations have invested in automation technology.