Startups For the Rest of Us

Episode 502 | Accelerating Growth and a Failed Product Hunt Launch


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In his second appearance on the show (he first appeared on Episode 367), we chat with Benedikt Deicke from Userlist. Along with his co-founder, Jane Portman, they are building an easy to use customer messaging tool catered specifically towards SaaS companies.

In this show, we talk about some of the challenges in building a product while working full-time, finding the ideal SaaS pricing model, their underwhelming Product Hunt launch, as well as their recent purchase of the Userlist.com domain name.

Jane & Benedikt are also part of Tinyseed batch #2, and we explore Benedikt's experience so far in the program, and the lessons he's learned.

What we discuss with Benedikt Deicke
  • 1:37 The story & motivation behind helpfounders.com
  • 4:30 Userlist and slow growth in the early days
  • 5:30 Challenges with building a SaaS while not full-time
  • 7:50 What has helped with recent Userlist growth
  • 9:00 Navigating SaaS pricing
  • 12:30 An underwhelming Product Hunt launch
  • 15:30 Acquiring the userlist.com domain name
  • 17:30 The most challenging moments thus far in building Userlist
  • 20:48 Why did Jane & Benedikt apply to Tinyseed
  • Links from the show:
    • HelpFounders
    • Benedikt Deicke | Twitter
    • Jane Portman | Twitter
    • Slow & Steady | Podcast
    • Userlist
    • Fighting to Gain Traction in a Crowded Space with Jane Portman of Userlist | Episode 471
    • Userlist on Product Hunt
    • Tinyseed
    • How can I support the podcast?

      If you enjoyed this episode with Benedikt Deicke, let him know by clicking on the link below and sending him a quick shout out on Twitter:

      Click here to thank Benedikt Deicke on Twitter.

      Click here to share your number one takeaway from the episode.

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      Startups For the Rest of UsBy Rob Walling

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