Today we're visiting with Lorna Stuart Trainor, owner of A Room in Bloom located in Athlone, Ireland to discuss:

• her winding career path from archaeology to floristry
• how she decided it was time to take a leap and open her own retail flower shop
• the loneliness of being a business owner and how she has overcome it
• the conversation which led her to rethink her business model
• her transition from retail florist to by-appointment only event florist
• customer reactions to her business model shift
• the value of both hiring freelancers and working as a freelancer
• handling the expectations of clients
• the special bond she's created with two of her industry peers, Jenny and Sylvia
• the weekend she won two awards for her wedding florals and...Rugby Player of the Year!

Links mentioned in Episode Fifty-One:

• Nick Priestly | Mood Flowers
• Jenny Murphy | Flowers by Moira
• Sylvia Abraham | Bella Botanica
• Josephine Rogers Strain | Callas Floral Design
• Chapel Designers | Holly Chapple | Evan Chapple
• Kevin Dooley & Orlagh Dooley | Dooley's Flowers
• Matthew Landers
• Flowerstock
• Fleuramour

See more of Lorna's work here:

Website | Instagram | Facebook | Pinterest | Twitter

Today's episode is brought to you by:

Greenleaf Wholesale

Keeping Florists Blooming Since 1950 - 'When you Succeed, We Succeed.'

• The Greenleaf shipping division and knowledgeable sales reps make it possible to experience Greenleaf flowers even if you aren't close to a physical location. Click here to follow Greenleaf on Instagram. Click here to sign up and become a Greenleaf customer

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Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

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