Startups For the Rest of Us

Episode 511 | Raising Prices & Re-writing Your Codebase

Listen Later
Show Notes

On today's episode, Rob chats with Mike Ritchie about how they got their first paying customer in 30 days of launch, listening to your customers, and doing a massive pricing revamp.

SeekWell is looking for a freelance SEO marketer to help grow the top of their funnel. If you have experience in analytics and B2B SaaS marketing, please email Mike at [email protected]

The topics we cover
  • 2:35 How Mike Ritchie and his co-founder, Thabo Fisher of Seekwell discovered the need for their product
  • 5:57 Deciding to not go down the venture capital path
  • 8:08 Seekwell's typical customer profile
  • 10:01 Getting the first paying customer within 30 days
  • 14:26 Rewriting Seekwell's codebase and doubling down on what customer's love.
  • 16:40 Applying for TinySeed
  • 20:03 Raising prices and adjusting Seekwell's value metric
  • 25:53 Examples of creative use cases for Seekwell
  • 29:02 Since Seekwell launched, have there been any low points?
    • Links from the show
    • Seekwell
    • Seekwell on Twitter
    • Mike Ritchie on Twitter
      • How can I support the podcast?

      If you enjoyed this episode, let us know by clicking the link and sharing what you learned.

      Click here to share your number one takeaway from the episode.

      If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!

      Subscribe & Review: iTunes | Spotify | Stitcher

      ...more
      View all episodesView all episodes
      Download on the App Store
      Startups For the Rest of UsBy Rob Walling
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      697 ratings

      More shows like Startups For the Rest of Us

      View all
      This Week in Startups by Jason Calacanis

      This Week in Startups

      1,288 Listeners

      The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

      The Official SaaStr Podcast: SaaS | Founders | Investors

      175 Listeners

      The a16z Show by Andreessen Horowitz

      The a16z Show

      1,090 Listeners

      The SaaS Podcast: Build, Launch & Scale Your SaaS by Omer Khan

      The SaaS Podcast: Build, Launch & Scale Your SaaS

      186 Listeners

      Built to Sell Radio by John Warrillow

      Built to Sell Radio

      211 Listeners

      Y Combinator Startup Podcast by Y Combinator

      Y Combinator Startup Podcast

      226 Listeners

      REWORK by 37signals

      REWORK

      210 Listeners

      My First Million by Hubspot Media

      My First Million

      2,654 Listeners

      The Startup Ideas Podcast by Greg Isenberg

      The Startup Ideas Podcast

      205 Listeners

      Marketing Against The Grain by Hubspot Media

      Marketing Against The Grain

      358 Listeners

      Moneywise by Hampton

      Moneywise

      660 Listeners

      The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

      The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

      240 Listeners

      The Next Wave - AI and The Future of Technology by Mindstream (Hubspot Media)

      The Next Wave - AI and The Future of Technology

      55 Listeners

      AI + a16z by a16z

      AI + a16z

      35 Listeners

      Lightcone Podcast by Y Combinator

      Lightcone Podcast

      21 Listeners