Today we're visiting with Liza Lubell, owner of Peartree and Garbage Goddess based in the NYC area to discuss:

• how a gap-year job in a flower shop turned into a 14 year career (so far!) in the floral industry
• her diversified business model which provides flowers for private homes, editorial work, weddings, special events, and corporate clients
• the seed of an idea for Garbage Goddess that began in her flower business, Peartree, and grew into an additional business as other floral designers inquired about her services
• the process of recycling post-event flowers and supplies
• the fee structure for Garbage Goddess services
• partnerships between Garbage Goddess and artists who create art with post-event flowers
• her annual pilgrimage/retreat to Costa Rica
• environmental-friendly installations
• how she measures success

Links mentioned in Episode Fifty-Two:

• Mary Lennox
• Ariella Chezar
• Saipua
• Nicolette Camille Floral Design
• Eothen
• Selva
• Max Gill Design
• Fox Fodder Farm

See more of Liza's work here:

Peartree: Website | Instagram | Facebook

Garbage Goddess: Instagram

___________________________________________

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

How to Connect with Botanical Brouhaha:

• Blog
• Instagram
• Facebook
• BB Garden Style Workshop Series