On this episode of the Raving Patients Podcast, Len sits down with Susan Leckowicz and Russell Mann to discuss the decisions to leave a large dental insurance company.

Takeaways from this episode include:

1. Making the decision to leave PPOs or reduce your dependence on them. Knowing your patient numbers.

2. Having the right mindset, and verbal skills for the Dr. and the team to explain the change to the patients and have payment options.

3. Strategy to become more profitable, creating a membership plan, and creating the "Raving Patient" experience.

4. A marketing strategy, plan and tracking conversion and case agreement, is critical, to replace the patients who will leave and to start doing the type of dentistry you really want to focus on.

Dr. Russell Mann graduated from the University of Texas in Houston and has been in private practice for the past 25 years in Manchester, NH. He has 5 team members, works 3.5 days per week and takes 4 weeks off per year. In 2015 he left Delta Dental after creating a plan with Susan Leckowicz, has never been happier. He enjoys spending time, with his wife Kelly, children, grandchild, and the Whiskey brothers, his 3 toy poodles. He is an avid bass fisherman and maintains a very large salt water fish tank in his office.

Susan Leckowicz is the CEO of Dental Coaches, she has been in dentistry since the age of 14. She started assisting in her father's practice, practiced dental hygiene for over 20 years and for the past 12 years has been coaching dentists and teams to grow their bottom line, while working smarter and not harder. In her spare time she loves yoga, the outdoors especially the beach and fishing.